Privacy Policy

Introduction

This Privacy Policy outlines the policies and procedures of Play4Good regarding the collection, use, and disclosure of your information when you use our Service. It also explains your privacy rights and how the law protects you.

We use your personal data to deliver and improve our Service. By accessing or using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Words with capitalised initial letters have meanings specified in this document. These definitions apply whether the terms appear in singular or plural form.

Definitions

For the purposes of this Privacy Policy:

Account

A unique account created for you to access our Service or specific parts of it.

Company

Refers to P4G Holdings Ltd, trading as Play4Good, located at:
5 South Charlotte St
Edinburgh
EH2 4AN
United Kingdom

Referred to as “the Company”, “We”, “Us” or “Our” throughout this document.

Cookies

Small files stored on your device by a website that track your browsing activity and enhance your user experience.

Country

Refers to the United Kingdom.

Device

Any device used to access our Service, such as a computer, smartphone, or tablet.

Personal Data

Information related to an identified or identifiable individual.

Service

Refers to the Website operated by Play4Good.

Service Provider

Any individual or organisation processing data on behalf of the Company, including third parties supporting the delivery, maintenance, and analysis of the Service.

Third-party Social Media Service

Any social media platform through which users may log in or create accounts for the Service.

Usage Data

Data collected automatically, such as page visits, duration, device type, or IP address.

Website

Refers to www.play4good.co.uk and any affiliated pages operated by Play4Good.

You

Refers to the individual accessing or using the Service, or a legal entity on whose behalf the Service is accessed.

Collecting and Using Your Personal Data

Types of Data Collected

1. Personal Data

While using our Service, you may be asked to provide certain personally identifiable information, including but not limited to:

Email address
First and last name
Phone number
Address, including county, postcode, and city

2. Usage Data

Usage Data is collected automatically during your interaction with our Service. This includes:

Your device’s IP address
Browser type and version
Pages visited and time spent on them
Device identifiers and diagnostic data

When accessing our Service via a mobile device, additional information such as mobile device type, unique ID, and operating system may also be collected.

Tracking Technologies and Cookies

We use cookies and similar technologies to enhance your experience and analyse usage patterns.

These may include:

Browser Cookies

Small files stored on your device to enhance functionality.

Flash Cookies

Files used to remember your preferences and activity.

Web Beacons

Small graphics used for tracking user engagement.

Cookies can be either:

Session Cookies

Deleted when you close your browser.

Persistent Cookies

Remain on your device until manually deleted.

Use of Your Personal Data

We may use your personal data for purposes including:

Service Delivery

To provide and monitor our Service.

Account Management

To manage your user registration and account access.

Customer Support

To handle your inquiries and requests.

Marketing

To send you promotional materials about similar products, services, prize draws, promotions or offers, unless you opt out.

Business Transfers

To facilitate mergers, acquisitions, or similar events involving the Company.

Legal Compliance

To meet legal obligations or respond to requests from public authorities.

Other Uses

To analyse data trends and enhance our Service.

Sharing Your Data

Your personal data may be shared:

With Service Providers for operational support
During business transfers such as mergers or acquisitions
With affiliates or business partners
With other users if you interact publicly through the Service
With your consent for specific purposes

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal requirements.

Security of Your Data

We employ commercially reasonable measures to protect your personal data. However, no method of transmission over the Internet or method of electronic storage is completely secure.

Third-party Services

We may use third-party providers such as:

Google Analytics for website traffic analysis
Klaviyo for email marketing
Meta, including Facebook and Instagram, for paid advertising campaigns
Payment providers, where applicable, to process payments securely

Please refer to their respective privacy policies for details on how they process your data.

Changes to this Privacy Policy

We may update this Privacy Policy periodically. When we do, we will notify users by updating the “Last Updated” date and, where appropriate, by sending an email or placing a notice on our Website.